To mark another iPhone milestone (1.5 billion app downloads in a year), I checked our iTunes app store data warehouse. I was expecting the Books category to continue to register the fastest-growth but was instead greeted by an explosion in News (and to a lesser extent, Navigation) apps. News content providers increasingly need to have a strategy for delivering content to the iPhone and similar mobile devices. At least for the iPhone, many news organizations have done just that: during the week ending 7/12, there were over 1,500 News apps. http://bit.ly/2Bm97l
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Insightful post! It’s fascinating to see how news providers are rapidly adapting to mobile platforms like the iPhone to reach audiences effectively. Thanks for sharing this, it’s fascinating to see how spot-on the prediction was—news apps truly transformed how we consume information on mobile devices today!
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