Where 2.0 Preview - Pelago's Jeff Holden on Creating Stories Out of Your Life

Tools like Twitter and Facebook have let people share in near real-time what they are doing. Now with a new generation of location aware mobile devices, you can tell your friends or the entire world where you're doing it. Jeff Holden's company, Pelago, is one of many trying to come up with a killer application that blends location, images, text and social networking to create a new kind of group awareness. Before starting Pelago, Jeff had a long career as the Senior Vice President of Consumer Websites for Amazon and before that, the Director of Supply Chain Optimization Systems. In this preview of his talk at Where 2.0, Jeff talks about creating stories through location-tagged information, distributing software through Apple's App Store, his work at Amazon, and the privacy implications of location becoming ubiquitous. http://ping.fm/v6Sg4