I'm currently reading Welcome to Your Brain: Why You Lose Your Car Keys but Never Forget How to Drive and Other Puzzles of Everyday Life by Dr. Sandra Aamodt and Dr. Sam Wang. The enormity of the title notwithstanding, I'm enjoying the book, and ran across this rather amazing quotation:
There is good evidence that we "erase" and "rewrite" our memories every time we call them, suggesting that if it were ever possible to erase specific content, playing it back first might be an essential component. http://ping.fm/2BIs2
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